Kelli Frias is an Assistant Professor of Marketing at Rawls College of Business, Texas Tech University. Her research examines the new product development, technology commercialization, market entry strategies, and market entry strategies.
Kelli Frias currently teaches Marketing Strategy, Technology Commercialization, and works with angel investors to explore their valuation of technologies. She is also the co-organizer for TEDxTexasTechUniversity.
Dr. Frias received her doctorate in Marketing with a minor in Law from the University of Arizona. She hates chocolate (never eaten a candy bar), but loves great books, hot tea, and peanut butter cookies.